Audit · Sample

We read kvoffgrid.com.

Off-grid solar operators, UK & Ireland.
Three pages. Readable in twelve minutes.

Client: kvoffgrid.com
Delivered: 2026·05·19
By: KV Agency
Turnaround: 22h 14m

This is an anonymized sample. Your audit follows the same format with your numbers, your prospects, your channels.

Page 01 of 03

ICP read

Who's worth your hours, and why now.

The profile

Vertical: Off-grid solar — residential & light-commercial install
Geography: UK & Ireland · rural focus
Revenue band: £500k – £5M
Team size: 5 – 40 employees
Buyer: Founder-operator, sales lead, or operations director
Deal motion: High-consideration · £5k+ install price · 2–6 week cycle

Intent signals — weighted

+5 Recent funding round (last 12 months)

+4 Active hiring in sales or marketing

+4 Trade press mention in last 6 months

+3 Recent CRM or analytics install (BuiltWith)

+3 Mention of expansion or new region

+2 Job posting tagged "growth" or "outbound"

+2 Industry award or accreditation update

+1 Traffic growth (SimilarWeb signal)

Disqualifiers

Pre-revenue / pure side project
Multi-national giants (> £50M revenue)
B2C-only marketplaces
Pure consultancies (no install capacity)

Scoring rubric — 80-pt scale

Activity

25 pts

ICP fit

20 pts

Channel fit

15 pts

Buying readiness

12 pts

Strategic fit

8 pts

Tiers — L1 ≥ 60 pts · L2 40–59 pts · L3 25–39 pts · below 25 omitted.

Page 02 of 03

Twenty-five matched leads

Active in your category this week.

#	Company	Domain	Region	Why now	Tier
01	Solarith Energy	solarith.co.uk	Yorkshire	Series A · 6mo ago	L1
02	Bright Acres	brightacres.uk	Wales	Hiring head of growth	L1
03	Wildfield Off-Grid	wildfield-og.com	Scotland	New region announcement	L1
04	Verdant Solar	verdantsolar.ie	Ireland	Funding · trade press	L1
05	Lumara Power	lumara-power.co.uk	Devon	Hiring marketing lead	L1
06	North Sun Co	northsun.co	Cumbria	Recent CRM install	L2
07	Off-Path Energy	offpath.energy	Cornwall	Web traffic +40% Q/Q	L2
08	Hartwell Solar	hartwellsolar.uk	Norfolk	Industry award · 2026	L2
09	Crowfield Energy	crowfield.energy	Cambridgeshire	New product line	L2
10	Bramble Off-Grid	brambleog.co.uk	Sussex	Hiring outbound rep	L2
11	Highmoor Power	highmoor.co.uk	Derbyshire	Recent seed funding	L2
12	Glenwood Solar	glenwoodsolar.com	Highlands	Mentioned by partner	L2
13	Ashridge Energy	ashridge.energy	Buckinghamshire	BuiltWith: HubSpot	L2
14	Mereford Off-Grid	mereford-og.uk	Hereford	Trade-press mention	L3
15	Brookhaven Solar	brookhaven-solar.com	Somerset	Re-launched site Q1	L3
16	Tarn Energy	tarnenergy.co.uk	Cumbria	Job post: sales	L3
17	Hollow Hill Power	hollowhillpower.com	Wiltshire	New B2B division	L3
18	Bywater Solar	bywatersolar.uk	Devon	Accreditation update	L3
19	Carnstone Energy	carnstone.energy	Cornwall	Recent press release	L3
20	Sparrow Field Co	sparrowfield.co	Yorkshire	SimilarWeb growth	L3
21	Riverstone Power	riverstone-pwr.com	Mayo	Active on LinkedIn	L3
22	Foxglove Energy	foxgloveenergy.uk	Pembrokeshire	Expansion · Ireland	L3
23	Beaconsmith Solar	beaconsmith.com	Northumberland	Hiring 3 roles	L3
24	Marlow Off-Grid	marlowog.co.uk	Berkshire	Sister-brand launch	L3
25	Sloeden Energy	sloeden.energy	Kent	Founder posting on LI	L3

L15

L28

L312

Full CSV12 fields per row

Page 03 of 03

Three channels, ranked

Where to lead, where to follow, where to skip.

Lead

LinkedIn outbound

89%

Founder-operators in this vertical check LinkedIn daily. The category is small enough that you can hand-touch every relevant decision-maker in thirty days. Reply lift in past quarter: 3.2× cold email.

Connect + 1st-touch message — 35% accept rate
Voice-noted DMs after 2 days — 22% reply rate
Avoid: connection-spam, generic carousel posts

Cold email

68%

Solid for warm intros and post-LinkedIn touches. Single sequences work best — three touches, seven days apart, specific subject lines. Industry reply rate on a clean list: 8.4%.

Best subject pattern — "your work in [region]"
Body — specific signal + question + low-friction ask
Avoid — bulk blasts, hyper-personalized AI fluff

Skip

Paid social

22%

The vertical is too niche for FB/Insta targeting at any reasonable CPL. Budget here returns roughly 5× the time-equivalent spent on outbound. Revisit if you launch a sub-£1k consumer product.

Estimated CPL — £180–£340 vs £40 on cold email
Audience size — insufficient for ML optimization

Yours, free

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