01
Read
ICP read
Filters, intent signals, disqualifiers, and the scoring rubric we read against.
Free audit · 24-hour turnaround
We audit your lead-gen system.
Send a domain. We send back an ICP read, twenty-five matched leads, and the three channels worth pursuing.
24 hours·no call·three pages
Three deliverables. One file.
02
Match
25 leads
A working sample of prospects active in your category this week, with sourced contact data.
03
Rank
3 channels, ranked
Where to lead, where to follow, where to skip — ranked for your offer this quarter.
Twenty-seven sources. One read.
We read across directories, hiring boards, filings, intent surfaces, and review streams — weighted by what your offer converts through. No bought lists. No scraped ZIP files. Live sources.
Clutchdirectory
DesignRushdirectory
Wellfoundtalent
BuiltWithstack
GitHub Orgsorgs
Hacker Newshiring
Google Mapsplaces
LinkedIn Jobshiring
Companies Housefilings
Yelpservice
Trustpilotreviews
Indeedhiring
Email resolution
4 sources
scrape → mx → pattern → generic
Intent signals
100+
hiring, funding, stack, review velocity
Enrichment touchpoints
10
socials + careers + press, deep sweep
Bought lists
0
live sources, every week
What three pages looks like.
Not a slide deck. Not a CSV with three thousand rows. Three pages — readable in twelve minutes, actionable in twenty-four hours.
ProfileConstruction operators, UK
Revenue£2M +
ActivityHiring · 12 weeks
FunctionMarketing or sales
Intent signals
Recent funding round
Hiring in marketing
Dedicated sales lead
Scoring rubric · 5pt
01acme-build.co.ukL1
02beta-construct.comL2
03carve-yorks.comL1
04delta-cons.ukL2
05echo-grp.co.ukL1
06forge-works.ukL1
07good-build.coL3
08hill-cons.comL2
+ 17 more
Columns12 fields each
ContactsSourced, verified
DeliveryCSV + sheet
Lead
LinkedIn Outbound
89%
Follow
Cold email
68%
Skip
Paid social
22%
Ranked by
Offer-to-channel fit
Cost per qualified reply
Conversion velocity
The thesis
A list is not an audit. An audit is a read.
We don't deliver names. We deliver judgment — about who's worth your hours, and which channel is going to bring them home.
Twenty-four hours. Four stages.
-
01 T+0→
You submit five fields.
Name, email, domain, deal size, channel. Thirty seconds. No call, no preamble.
-
02 T+4h→
We read your business.
Offer, ICP, market posture, intent surface, disqualifiers. The page that becomes the rubric.
-
03 T+18h→
We pull matched leads.
Twenty-five prospects active in your category this week. Sourced live, enriched, scored.
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04 T+24h✓
You receive three pages.
Delivered to your inbox. ICP read, the twenty-five, the channels. No call required.
Generalists, across twelve verticals.
We've read offers across SaaS, agencies, recruiters, services, and niche operators in the same month. The audit travels — the read changes.
01B2B SaaS
02Marketing agencies
03Design & dev shops
04Recruiters · talent
05Consultants · coaches
06Construction subs
07Off-grid solar
08D2C brands
09Fintech
10Healthcare ops
11Local services
12Niche operators
If we read well, we can run it.
The audit is the read. If you want us to source, enrich, and run outreach end-to-end, mention it in the audit reply — or write to us directly. We work as a fractional pipeline team.
-
01
The audit Free · 24 hours · three pagesFree
-
02
The setup One-time · ICP, sources, cadence wiredOn request
-
03
The system Monthly · sourcing + enrichment + outreach run by usOn request
Talk to us about running it After the audit reads well, ask about rungs 02 and 03 in the reply.
A few questions people ask.
- What do you need from us?
- Five fields — your name, email, domain, average deal size, and preferred outreach channel. Thirty seconds. No call, no Calendly, no five-step demo flow.
- Is the audit actually free?
- Yes. We audit; you decide. There's no card to enter, no demo to sit through, no five-day drip campaign. If the read is useful, you'll know — and the next conversation is yours to start.
- How do you source the twenty-five leads?
- Live, weighted by intent. We read across twenty-seven sources — directories, hiring boards, filings, review streams, places APIs — and surface prospects active in your category this week. No bought lists, no scraped ZIP files, no databases sitting in a dusty S3 bucket.
- What if our ICP is unusual?
- We've audited construction subs in Yorkshire, off-grid solar in Texas, and AI tooling in San Francisco the same month. Generalists by design — the audit travels, the read changes.
- Do you offer paid follow-up?
- Yes — but only after the audit. We don't sell the system before you've seen the read. If the audit is useful, we'll mention what running it together would look like, with pricing.
- How long until I receive it?
- Twenty-four hours from submission, weekdays. We deliver to the inbox on the domain you submit, or one you specify in the audit reply.